Want to be a Services Marketer?
Service refers to the value which is given to the customer without making any compromise on the cost and risk involved. Services marketing management focuses on providing practical knowledge of the B2B and B2C services that include hospitality, finance, education, trade, car, healthcare services. To have a good share in the market one must have the idea of “what customers want to buy” and not “what you want them to buy”. Thus, understanding the need of the customer is very important.
To be a good service marketer it is important to have a deep understanding of MR (Marketing Research), which includes research on “who can use our product widely”. After this, it is important to make an accurate decision on the target audience. This helps us to create strategies as to whom should we target, when, how and where. One must apply the 4P’s accurately as well. These 4 P’s include Product, Price, Place & Promotion. Product is what the brand sells to the customers. This product is decided on the needs of the consumer in the market, as it is important to understand their needs and fulfil their demands.
It is important to set the pricing of the product according to its quality. Initially, the pricing is decided on the basis of survival. It can be seen that the customer will buy from that brand only that will offer them with the highest customer delivered values. One should always do research of their competitors and then set the pricing accordingly.
Once the product and price are decided, the brand should focus on the place where they want to sell. The place is decided by considering its target audience. Promoting the product is the key task of the brand. Generating awareness for the product in the market should be taken very seriously. Mostly promotion is done through advertisements.
Advertisements play an important role in shaping a good brand in the market. Though most of the brands try to use all mediums of channels available, just to get engage with the customer and creating a recall value of the product to the customers. Good advertisement helps in the good sale of the product, which in turn improves the brand image. Brand image can be created when the brand is able to put the right marketing strategies at the right channel for target customers. This what considered to be as “Time to marketing”.
If you delight your customers, they will help you to achieve your mission. If customers are satisfied with the service, they will come back to the same brand, thereby, creating customer loyalty. In order to increase customer loyalty, it is important to retain existing customers. Once a good relationship is maintained with the customer and the brand, this adds trust, creating better communication by providing better services.
Thus, if you want to be a good service marketer, you need to remember all these points. You must know that you need to sell those products only that people want. You need to maintain consistency on the promise that you make to the customers. At last, you need to do things better than your competitors just to make your customers loyal towards your brand.
If the company follow the above points, they might be able to sustain for many years in the market since, 40% of the revenue is earned through the services given to the customers by brand. Thus, Service generates value to the customer when the brand does not make any compromise to the risk factor involved, the cost required for manufacturing the product and reaching the customers in the market.
To have a deep understanding of this course and to be a professional services marketer you can get certified from SKILLSertifika. So, what are waiting for? If you want to enhance your skills, want to develop a good resume for your job interview, want to get a great path for your secure future, then enroll and get your first international certificate from SKILLSertifika.
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